BE MAGNETIC
Too often sponsorship is thought about as exposure – a logo on a jersey, a sign on the Jumbotron, a banner fans walk past. But fans aren’t moved by signage. They’re moved by stories, by emotion, by shared love for the game. The solution isn’t more placements or bigger sponsorship deals. It’s creative that earns attention. Creative that makes fans feel something. Creative that draws you in. Creative we call magnetic.
There are a lot of data points from which you can build a strategy. That's why we focus on the heart-shaped ones. What do fans love about the sport? Love about the team? What stories connect them to the players, the team, the culture? We call these insights leverageable loves – passions and emotional triggers we use creatively to connect people and brands in authentic ways. When brands build around what fans truly love, sponsorships stop feeling like logos and start feeling like part of fan culture. That’s how you go from being a sponsor to being magnetic.
fan and consumer data
We subscribe to global market research platforms that provide data and insights about the behaviors, attitudes, and interests of digital consumers and sports fans worldwide.
and magnetic score
We evaluate how the existing sponsorship creates brand value across four key dimensions. This diagnostic identifies strategic territories and establishes a baseline Magnetic Score for measuring long-term impact.
Sponsorship Strategy
We dive deep into understanding your brand, the team, the fanbase, the traditions, and the rituals that fans love, to build a strategy that helps your brand be magnetic and connect with fans. The data and insights are presented in an Opportunity Playbook which serves as the foundation for creative, outlining goals, insights, key messages, and other strategic parameters.
Creative Campaigns
Our creative teams develop multichannel brand campaigns, stadium assets, and guerrilla marketing tactics designed to spark attention, fuel conversation, and drive social sharing. From concept to execution, every idea is crafted to connect with fans and to deliver engagement, visibility, and lasting impact for your brand across every channel.
In-house Production
With dedicated in-house teams of 2D and 3D animators, motion designers, videographers, editors, and producers, we create dynamic content tailored for stadium environments. Our specialists craft every nuance from resolution and aspect ratio to timing, transitions, and legibility ensuring seamless execution while maintaining efficiency and cost control.
for the business of sports
Indianapolis is one of the nation’s leading sports hubs. Recognized as a Best Sports-Event Host City it is home to the Indianapolis 500, the largest single-day sporting event in the world. The city is also a frequent host of marquee events including the NCAA Men’s Final Four, Big Ten Football Championships, NFL Scouting Combine, NBA All-Star Weekend, and U.S. Olympic Trials. This deep sports infrastructure makes Indianapolis the natural home for BaM Sports. Indianapolis is also the origin of Bradley and Montgomery (BaM). Founded in Indianapolis in 1999 by Herron School of Art and Design graduates Mark Bradley and Scott Montgomery, BaM has a long history of helping brands maximize the value of their sponsorship investments.
to Be Magnetic?