Too often sponsorship is thought about as exposure – a logo on a jersey, a sign on the Jumbotron, a banner fans walk past. But fans aren’t moved by signage. They’re moved by stories, by emotion, by shared love for the game. The solution isn’t more placements or bigger sponsorship deals. It’s building a sponsorship strategy around fan identity and using those insights to build creative that fans connect with. Creative that draws fans in. Creative we call magnetic. Unlock the value of your sports sponsorship by turning fandom into brand growth.
When they know their sponsorship should be working harder than it is.
When their sponsorship investment needs to drive KPIs.
When logo impressions aren’t enough and outcomes matter.
When they want their sponsorships to convert fans into customers.
There are a lot of data points from which you can build a strategy. That’s why we focus on the heart-shaped ones. What do fans love about the sport? Love about the team? What stories connect them to the players, the team, the culture? We call these insights leverageable loves – passions and emotional triggers we use creatively to connect people and brands in authentic ways. When brands build around what fans truly love, sponsorships stop feeling like logos and start feeling like part of fan culture. That’s how you go from being just a sponsor to turning fandom into brand growth.
The Magnetic Score is our proprietary sponsorship diagnostic tool that measures four brand dimensions across the sponsorship fanbase: recognition, understanding, trust and consideration. The results reveal how the brand is resonating with the fan and how strong or weak any of those four dimensions are. This diagnostic identifies areas to prioritize when developing sponsorship strategy and establishes a baseline Magnetic Score for measuring long-term brand impact.
We synthesize industry-leading fan data into our proprietary Fan Identity Intelligence for each fanbase – delivering deep insights into the behaviors, passions, rituals, and local community dynamics that shape fandom at the team level.
Sponsorship Strategy
We dive deep into understanding your brand, the team, the fanbase, the traditions, and the rituals that fans love, to build a strategy that drives better fan connection and impactful growth. The data and insights are presented in a Sponsorship Playbook which serves as the foundation for creative, outlining goals, insights, key messages, and other strategic parameters.
Creative Campaigns
Our creative teams develop multichannel brand campaigns, stadium assets, and guerrilla marketing tactics designed to spark attention, fuel conversation, and drive social sharing. From concept to execution, every idea is crafted to connect with fans and to deliver engagement, visibility, and lasting impact for your brand across every channel.
In-house Production
With dedicated in-house teams of 2D and 3D animators, motion designers, videographers, editors, and producers, we create dynamic content tailored for stadium environments. Our specialists craft every nuance from resolution and aspect ratio to timing, transitions, and legibility ensuring seamless execution while maintaining efficiency and cost control.
for the business of sports
Long known as the Amateur Sports Capital of the World, Indianapolis is home to iconic global sporting events and has built sustained momentum as one of the nation’s leading sports hubs, earning national recognition as a Best Sports Event Host City. That combination of deep sports infrastructure and brand expertise makes Indianapolis the right place to build BaM Sports. Indianapolis is also the origin of Bradley and Montgomery (BaM). Founded in Indianapolis in 1999 by Mark Bradley and Scott Montgomery, BaM has a long history of helping brands maximize the value of their sponsorship investments.
into brand growth?